Volkswagen
I worked creating and leading campaigns and visual identity for Vokswagen Brazil for the last 14 years in AlmapBBDO with an amazing team. We introduced important models like the iconic New Fusca, New Polo and others. Novo (New) Fusca
After the Beetle, Volkswagen brought up the New Beetle. 10 years later, they decided to rescue the name Beetle in Brazil, redesigning this iconic car that has a huge global history, and a love relationship with Brazilians.Role: Art Director
New Polo
How could we launch New Polo in Brazil? The idea came from listening to Volkswagen's employees talking excitedly about this release: “…it's like a mini Golf, it has everything that Golf has, but compact”Role: Creative Director / Art Director
T-Cross
The T-Cross from Volkswagen arrived late in Brazil's SUV market, but, with a lot of new features and design. The idea was create a powerful visual and conceptual campaign, positioning the car ahead of the others.Role: Executive Creative Director / Art Director
Tiguan
Role: Creative Director
Taos
The Pandemic turned off a lot of things. We launched Volkswagen Taos in Latin America just after more than one year of this difficult time bringing back hopeness to see the lights turning on again.Role: Executive creative director
Golf
Role: Creative director
UP!
Launch of Volkswagen UP! in Latin America. It was funny :-)
Volkswagen Saveiro
Role: Executive creative director
Volkswagen Fatigue Sensor
Role: Executive creative director
Volkswagen Hans-Free Open Trunk
Role: Creative director
