Doritos
I have a long love story with this brand in Brazil. From the famous popular campaign "Wanna share something with friends? Share a Doritos." to the Rainbow case.Doritos Wasabi
We launched this flavor in Brazil in an all-Japanese campaign (no translation)
Doritos Dinamita
Doritos Dinamita was the last release of 2021. And to launch this highly explosive flavor, we created a story with those who understand the subject: ACME Corporation
Doritos Mystery
We created a campaign to launch the Doritos Mystery flavor, full of mysteries. We used all possible channels on internet to communicate that even there, where you can find everything, you wouldn't be able to find the new flavor of Doritos.
Doritos Rainbow
Below, two examples of works during the last 5 years. One of the first, when we brought the 8-color flag along with the product and also for the day of the LGBTQIA+ Parade on Paulista Avenue, and in the other case, when for the first time since the Parade exists, it wouldn't happen because of the Pandemic, we took the colors of the rainbow through the work of the Puerto Rican artist, Yvette Mattern, to the avenue and people's homes, in an action that generated a lot of spontaneous media
