Visa Brazil's World Cup Campaign
At the FIFA World Cup in Brazil, over 1 million visitors from 202 countries came to experience the games.
But the problem was, they weren't necessarily feeling welcome by the locals who spent weeks prior to the games protesting the event's funding.
So as one of the World Cup's biggest sponsors, Visa used its brand positioning to let visitors know that 'everyone is welcome.'
After filming, we promoted a meeting between Paolo Rossi and the child who became famous in Brazil during the 82 World Cup. But the child was no longer a child.
