Gol Airlines

Here, you can see 2 exemples from Gol Airlines campaign. 
Above, a simple and powerful graphic representation of how people feel on flights with little room between seats. 
Below, an unconventional marketing action: hiring the main star of the Brazilian team not to do our campaign, 
but saving his time in order to train more. It means more dedication to the Brazilian team.

(Yes, we tried to help Brazil. But, unfortunately, we lost)