Havaianas
The dream of many art directors of my generation is to create a campaign for the Brazilian brand Havaianas, known for its excellence in art direction and design. I was lucky enough to do an Instagram campaign, TV vignettes and an Installation for their concept store, not only as a designer but as an artist, using my character Suadinho
You know what models walk on the most important
fashion catwalks in the world. And behind them?
How to talk about Havaianas summer?
We explored phrases, words and each of the letters in the Alphabet to tell this story through all consumer touch points.
